What should Sydney restaurant Instagram pages look like in 2017?
As a restaurant owner, you’re probably always barraged with suggestions from friends and family to “hop on that social media stuff,” with most who suggest it thinking they’re the only one to ever have such a profound insight.
Instagram is becoming the flagship platform of mobile marketing, especially in the foodie community, but you’re not really sure how to do all.
Do I… just… take photos of the food and say “Uh hey guys… this is edible?”
Even for those who may have tried their hand in the emerging field, finding the right style and following can prove a tricky task. Moreover, what might work for an upmarket restaurant isn’t always suitable for casual dining or fast food, and that principle certainly applies for social media.
That’s why Tayble is bringing an eclectic mix of eateries to inspire you for our 6 Sydney Restaurant Instagram Pages to Watch in 2017:
#1: Bar Luca @barlucasydney
How could a list of restaurant social media pages go without Bar Luca? The booming gourmet burger establishment take advantage of their famous ‘Weekly Burgers’, which offer diverse and unusual combinations, in order to create grams that induce active following as fans look to see what the next special offering is.
It’s St Patrick’s day this week! We give to you… ?Paddy O’Burgs? ?BL Beef Pattie ?Cheddar Cheese ?Tasty Cheese ⚪️White Onion ?Guinness Braised Brisket ?Irish Whisky BBQ Sauce ?Potato Gems ?Green Milk Bun ?$18 Available Monday 12th – Saturday 18th at @barlucasydney Available Monday 12th – Sunday 19th at @blburgers Available Wednesday 15th – Sunday 19th BL Burgers @beachroadbondi And straight to your door with @foodora.au and @ubereats_aus #stpatricksday #irish #barluca #burgertime #blburgers #sydneyburgers #sydney #sydneysbest #bestburgers #burgerspecial #greenburger
For any restaurant with special limited-time dishes, look to the folks at BL for inspiration.
#2: Butter @buttersydney
Up next we have the simply-named Butter, equally reputable for its fried chicken and… wait… sneakers!? These guys find dual appeal through food and streetwear-related images because they run an online fashion store alongside their food offerings. This hence allows them to tap into IG’s prominent millennial culture.
One notable example was their recent fashion pop-up with artist EGYBOY. Here, they used contemporary streetwear (which has a big Instagram subculture) as a promotional symbol.
Also, they’re also never shy about big food collabs, recently partnering up with Nespresso to market their new coffee-infused menu and offer free coffee all week:
Coffee lovers, you’re in for a treat! For one week only April 10-17 we are teaming up with @Nespresso for a special coffee infused menu created by @julianvcincotta, to mark the launch of their smallest coffee machine, The Essenza Mini. We will also be offering complimentary coffee all week! Come in for a fix! #Nespresso
FREE COFFEE! Now that’s one way to get a lot of the Tayble team on their way to a restaurant.
#3: Chiswick Restaurant @chiswicksydney
Matt Moran’s set of contemporary Australian restaurants carve out a social media presence through the elegance and thematic nature of posts. Chiswick might not have loud, colourful banners for deals or competitions, but they paint a classy, organic image that resonates with their offerings through high-resolution photography containing natural and rustic elements.
#4: Speedo’s Cafe @speedoscafe
Bondi Beach landmark Speedo’s stand out from the crowd because of one key ingredient: colour.
Dish after dish, every photo they take seems to tick each colour of the rainbow.
??ENJOYING SOME SUNSHINE AND AN EPIC BEACH SIDE FEAST! Thank you @chloe_bh for this delicious pic! ?? #speedoscafe #breakfast #brunch #sydneylocal #sydneyfoodblogger #sydney #bondieats #foodie #foodgasm #foodporn #healthyfood #cronut #nutella #dessertfoodie #desserttime #healthyfoodie #sydneyfoodie #dessert #dessertporn #cheatmeal #sydneybrunch #breakfastinsydney #cleaneats #cleaneating #sydneyeats #foodporn #glutenfree #dairyfree
They also employ a number of techniques to keep followers interested in more than just the pretty pictures, showing previews of upcoming dishes and engaging with fans and bloggers by reposting photos taken at the cafe.
?DAMN, LOOK AT THEM SEXY LAYERS ❤️VEGAN BURGER❤️ #speedoscafe #vegan #pittaya #brunch #acai #acaibowl #veganpancakes #cocowhip #bondibeach #sydneylocal #sydneyfoodblogger #sydney #bondieats #foodie #foodgasm #foodporn #healthyfoodie #sydneyfoodie #sydneybrunch #breakfastinsydney #cleaneats #cleaneating #sydneyeats #veganeats #vegansofig #veganfoodshare #veganfoodie #veganfoodporn #glutenfree #dairyfree
#5: Sake Restaurant & Bar @sakerestaurant
Neil Perry’s high-end contemporary Japanese chain makes its Instagram all about the most important thing of all: food. High-quality, well-lit photography of creative dishes that are spectacular to begin with makes for a drool-worthy IG blog to follow. Simple but effective.
#6: Daisy’s Milk Bar @daisysmilkbar
Finally, we’ve selected cute Petersham milk bar Daisy’s. Their posts bring back that childlike spirit, as their consistent pastel hues of blue, pink and purple are combined with traditional milkshake glasses, red-white checks and simple white plates. This matches their old-school milk-bar offerings, therefore creating a distinctive niche to attract followers.
Posts regularly mention offers, events and even restaurant changes, which consequently makes it like a complete restaurant story.
They also sell fashion accessories, which gives Daisy’s good post variety. Often, they collaborate with other names in dining and beauty, as seen with their post about Julie White socks:
We are SO happy to announce that we now stock a selection of beautiful socks and tights from @hellojuliewhite! We’ve been obsessed with Julie’s work for ages now and are very excited to have her products in the cafe. The socks can be worn knee-high or short and we’ve got a bunch of beautiful designs available including this Wild Flower print ?? We’ll get these products online real soon! ? @hellojuliewhite
That’s our six done and dusted! If you want to learn more about how your restaurant can utilise Instagram, just reach out to us here.